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Why would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo novels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is no longer an "original" or "faithful copy," but only endless transformations that thrive in the fertile ground of African popular culture.

Mass media and culture --- Mass media --- Popular culture --- Social aspects --- Africa --- Civilization. --- Social life and customs. --- Video recordings industry --- Motion picture industry --- Cultural fusion --- Culture fusion --- Fusion, Cultural --- Hybridism (Social sciences) --- Hybridity (Social sciences) --- Cultural relations --- Acculturation --- Assimilation (Sociology) --- Ethnicity --- Multiculturalism --- Cultural pluralism --- Film industry (Motion pictures) --- Moving-picture industry --- Cultural industries --- Video industry --- Video tape production industry --- Mass communication --- Media, Mass --- Media, The --- Communication --- Culture and mass media --- Culture --- Western influences. --- #SBIB:39A8 --- #SBIB:39A73 --- Antropologie: linguïstiek, audiovisuele cultuur, antropologie van media en representatie --- Etnografie: Afrika --- HISTORY --- Anpassung. --- Massenkultur. --- Rezeption. --- General. --- Subsaharisches Afrika. --- USA. --- Western influences --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Intellectual life --- Mass society --- Recreation --- Social aspects. --- United States of America --- Vereinigte Staaten von Amerika --- Nordamerika --- Amerika --- United States --- Etats Unis --- Etats-Unis --- Vereinigte Staaten --- Estados Unidos de America --- EEUU --- Vereinigte Staaten von Nordamerika --- Soedinennye Štaty Ameriki --- SŠA --- Stany Zjednoczone Ameryki Północnej --- Hēnōmenai Politeiai tēs Boreiu Amerikēs --- Hēnōmenes Politeies tēs Amerikēs --- HēPA --- Ēnōmenes Politeies tēs Amerikēs --- ĒPA --- Meiguo --- Etats-Unis d'Amérique --- US --- Amerikaner --- Konföderierte Staaten von Amerika --- Afrika südlich der Sahara --- Schwarzafrika --- Subsahara --- Subsahara-Afrika --- Afrika --- Soedinennye Štaty Ameriki --- SŠA --- Stany Zjednoczone Ameryki Północnej --- Hēnōmenai Politeiai tēs Boreiu Amerikēs --- Hēnōmenes Politeies tēs Amerikēs --- HēPA --- Ēnōmenes Politeies tēs Amerikēs --- ĒPA --- Etats-Unis d'Amérique --- Konföderierte Staaten von Amerika --- Cultural hybridity --- Transculturalism --- Transculturation

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Global Nollywood considers this first truly African cinema beyond its Nigerian origins. In 15 lively essays, this volume traces the engagement of the Nigerian video film industry with the African continent and the rest of the world. Topics such as Nollywood as a theoretical construct, the development of a new, critical film language, and Nollywood's transformation outside of Nigeria reveal the broader implications of this film form as it travels and develops. Highlighting controversies surrounding commodification, globalization, and the development of the film industry on a wider scale, thi

Film --- Africa --- Motion picture industry --- Video recordings industry --- Motion pictures --- Motion pictures and transnationalism --- Cinéma --- Vidéo --- Cinéma et transnationalisme --- Industrie --- #SBIB:39A8 --- #SBIB:309H1014 --- #SBIB:309H1313 --- Antropologie: linguïstiek, audiovisuele cultuur, antropologie van media en representatie --- Geschiedenis en/of organisatie van de media (met inbegrip van de rol van de media in de ontwikkelingsproblematiek) --- Geschiedenis en/of organisatie van het filmwezen: algemeen en per land (met inbegrip van de rol van het filmwezen in de ontwikkelingsproblematiek) --- Motion picture industry - Nigeria. --- Music, Dance, Drama & Film --- Cinéma --- Vidéo --- Cinéma et transnationalisme --- Video industry --- Video tape production industry --- Film industry (Motion pictures) --- Moving-picture industry --- Cultural industries

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Media convergence offers new opportunities to create and influence media content. This leads to numerous new forms of transmedia storytelling.They are the subject of this volume which contains contributions from experts of literary and cultural studies, of theatre and media studies, of ethnology and journalism.

Storytelling in mass media. --- Intermediality. --- Digital media. --- Narration (Rhetoric) --- Narrative (Rhetoric) --- Narrative writing --- Rhetoric --- Discourse analysis, Narrative --- Narratees (Rhetoric) --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Semiotics --- Influence (Literary, artistic, etc.) --- Film Theory. --- Media Theory. --- Narratology. --- Transmediality.